Johnny Rockets originated in the US and was previously famous for its 1950's American diner design. The new locations feature a comprehensive 2.0 prototype design - a contemporary American better-burger joint.
JOHNNY ROCKETS, NELSON ST, VANCOUVER
The 2.0 design features wood planking and white brick veneer, industrial glass globe pendant lighting, moveable furniture for flexibility, and communal tables that can accommodate all sizes of groups. The new prototype also includes a Freestanding Coke machine.
“It’s a diner experience in a modern, contemporary setting. What we needed was an environment and a setting that people felt was more contemporary, and to compete with all the other modern burger concepts out there. Every brand goes through an evolution to stay relevant. We’re no different.”
Charles Bruce, president and CEO of Johnny Rockets Group Inc.
The tabletop jukeboxes were removed and replaced with a contemporary mix of tunes. The walls are covered with culinary language like
“BON APPETIT” & "HAND-CRAFTED BURGERS.”
